Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan.
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice. Consider another option with your restaurant business plan.
You need to think big when business planning. By directing your mind to think big, you allow yourself to break through the limited thoughts pattern which is preventing you from achieving what you are really capable of.