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by Christopher Brunner
What is it about magnets that draw people to leave dozens of them on fridges and file cabinets for
years at a time? Many people like to have the contact information handy for common service
providers without flipping through a bulky phone book. Magnets are the perfect solution for being
seen in this situation. It's a win-win relationship for you AND the customer.
Putting Magnetic Business Cards to Work for You
Any small business can take advantage of the advertising power a magnetic business card holds. This
includes:
* Pest control
* Repairmen & Contractors
* Veterinarians
* Realtors
* Food Delivery
* Insurance agents; and
* Hair/Nail/Tanning Salons
Hand them out at:
* Conventions
* Open houses
* Tradeshows
* Product launches; or
* When you perform a service for the customer
You can stick magentic business cards to fridges, filing cabinets, vending machines, appliances,
cars, lockers, and just about any other metal surface.
When clients place your magnet, you instantly have an advantage over the competition. Now, all the
client has to do is pick up the phone and call when they need you. They will appreciate the fact
that they didn't have to spend time thumbing through the yellow pages trying to pick one company to
fulfill their needs. With their initial satisfaction comes repeat and referral business for you.
It's a snowball effect that can't be beat!
On my fridge, you'll find magnets from Domino's and Papa John's pizza, a heating and air
specialist, a massage therapist, a neighborhood veterinarian, as well as the nail salon my wife
goes to. I have no idea when these magnets were placed there but I do know that they don't move
from the prominent spots they were placed months or years ago.
Creating Magnetized Business Cards
Now that you've discovered the positive effects that magnetic business cards can have for your
company, what's the best way to obtain them?
Option 1: Buy stick-on magnets and attach them to the back your current business cards
You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap
price. Take a hot-glue gun and glue the magnets at each corner on the back of the cards. The upside
is that this is a cheap and easy method of creating magnetized business cards. The downside is that
it can be a very time consuming process to attach the magnets and the end result usually looks less
than professional. Remember that in this situational type of marketing, image is everything.
Option 2: Buy magnetized business card stock from your local office supply store and print them
yourself
Avery is a popular brand that offers these types of do-it-yourself inkjet cards. With these, you
print out your card design multiple times on a sheet of paper that already has a full magnetic
backside. There is less work involved in creating them; however, magnetic paper can be costly.
Another downside to this method is that inkjet printers don't print well on magnetized card stock
because the paper surface is so thin. The ink from your printer will tend to glob on the surface
once the paper is saturated making your cards sticky with the possibility of staining clothes and
hands. Ink cartridges aren't cheap either, so be sure to figure that into your costs as well.
Using this method, you will end up paying the same, if not more, than the next option...
Option 3: Have your magnetic business cards professionally printed by a commercial print shop
While you may pay a few extra dollars for this method, in the long run, it will save you time and
earn much more business for your company. Your magnets will be printed on glossy, full sheet,
magnetized card stock paper specially formulated for high-resolution press printing. The magnets
will look and feel professional to your customers, and will have a better chance of getting placed
in a prominent spot on the fridge or file cabinet.
With recent breakthroughs in online printing technology, you can design or upload full color
magnetic business cards online, and have them printed for less than it would cost you to print on
your inkjet. Take advantage of the marketing power of magnetic business cards, and start seeing
long-term results today.
More business card networking articles:
* Is Online Business Card Design Right for You?
* How to Choose Photos, Logos and Graphics for Your Business Cards
* 8 Reasons Why People Retain Business Cards... and How to Get Them to Keep Yours
* 8 Ways to Use Business Cards to Network and Market Your Business
* Power Words for Business Cards
* 5 Ideas for Keeping Business Cards Handy
Christopher Brunner may be contacted at http://www.greatfxbusinesscards.com info@greatfxbusinesscards.com
Click here to view more of Christopher Brunner's articles.
Chris Brunner is interested in helping you gain more clients by marketing with powerful and useful
business cards. Browse one of the web's largest collection of business card networking articles and
create business cards online at http://www.greatfxbusinesscards.com
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