|
by Luanna Rodham
Ah, a website--the greatest marketing tool of the 21st century! Some small business owners believe
all they need is a website. It doesn't really matter what the colors look like and if it's easy to
navigate. It should be enough just to have a website that displays your product, right?
Not necessarily. Research shows that a potential customer will come to your website up to seven
times before they actually buy your product. Colors and navigation in this situation do matter. The
tips below show how important website design really is.
Effective Website Design Tips to Improve Your Online Sales
The first thing to keep in mind is to have a fast loading website. One fact I found being in
telecommunications is that many folks only still have 56K internet access at their homes. The
majority of them feel they have DSL or T1 service at work and only need 56K service at home for
checking emails and light surfing. The next is to steer your customers to your order page. Do not
place a bunch of useless links nor clutter your site with unnecessary text. Give your visitor the
needed information to make an educated decision to purchase your product and/or service and steer
them to your order page. You also need to offer an opt-in email to capture names and emails of your
visitors. This enables you to follow up numerous times and get them to return at a future date to
place their order. This is the cheapest and yet the most effective way to advertise!
- - Bruce Galle getting started online
expert
3 Tips to Make Your Website Sell.
I've seen some pretty awful websites. Color combinations that made the text impossible to read;
navigation buttons that change from page to page; pages that start talking or play music as soon as
you open them (with no way to adjust the volume or turn it off!); and pages crammed full of tiny
text (and ads) in wall-to-wall boxes -- these are among my pet peeves! My three tips for solo and
small business owners:
1) If you are selling a product, your page should do just that...and ONLY that. Don't fill up your
page with links that take visitors away from the one action you want them to take: to buy your
product. 2
) For non-sales pages on your site, keep your navigation simple and consistent, and use white space
liberally. You don't need to fill every available spot with an ad or
link!
3) Buy, and read, the book, "Don't Make Me Think," by Steve Krug. It's a fun, lighthearted book
with seriously great website layout advice. You'll never look at your website the same way again!
Don't Make Me Think -- Don't Make Me Think --
A Common Sense Approach to Web Usability
- Terri Zwierzynski self employment expert
Design the Correct Website and Increase Your Success
Website design comes in many shapes, colors and forms. You should plan your type of design
according to the website, theme and outcome you wish to achieve from your visitors. Some sites easy
navigation is most important, in others the overall look. But what is a must to creating or
designing a site requires an understanding of website design. Even better than understanding it is
to do it yourself! Learning how to create successful websites without spending hundreds or
thousands of dollars will put you ahead of most competition. It really isn't that hard when you use
new web 2.0 easy to follow courses based on video. You can do it! Why make it harder than it is.
Take a look at The Website Design Success Video
Package!
- Kenth Nasstrom affiliate marketing
expert
Get Inside the Head and Heart of Your Visitors
The best website designs get inside the head and heart of the ideal visitor. Work with your website
design company to create a profile of your perfect customer. Describe who that person is - their
gender, education, socio-economic level, interests, problems, etc. Once you capture the essence of
this person, you will gain a sense of what they want and how you can engage them in your message.
Pictures and testimonials that show benefits received through your products and/or services are
likely to be particularly effective. This is where a video or flash presentation can be extremely
advantageous.
- Ruth Kuttler web design expert
Website design is important in attracting and keeping potential customers. The above experts have
defined how to format your website for success. By following these tips, your website will be able
to increase profits in your business and provide you with success in your field.
Luanna Rodham may be contacted at http://www.LuannaRodham.com Luanna@LuannaRodham.com
Click here to view more of Luanna Rodham's articles.
Luanna is a Virtual Assistant and Staff Editor for IdeaMarketers. She helps small business owners save their precious time by taking care of the
basic needs they have to keep their businesses up and running.
|
