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by: Grace W Chen
Graduation is an opportunity to promote your business, as long as you do so subtly and tastefully.
You want your accomplishment to be the focus of your celebration, but there is nothing wrong with
incorporating your business into the mix.
Tastefully Promoting Your Business
When your graduation is tied into your business, you should absolutely use this opportunity to
promote and celebrate. You won’t want to alienate friends and family by giving them a sales pitch
during your party, but you do want to incorporate your business so that anyone interested can seek
more information without feeling pressured.
If you work for a firm that sponsored your education or just supported you while you attended
school, you might consider hosting a graduation party at your place of business. This way, the
graduation invitations can feature the company’s logo and information as the hosts of the party,
and people will feel that this company cares about its employees and customers.
It is usually best not to offer incentives for attending your graduation party, such as a discount
on future services if guests bring the graduation invitation to the party. Your friends and family
want to celebrate your accomplishment and want to support you in your business choices, but they
won’t want to feel that your party is simply a ruse to lure in clients. Keep the focus on your
graduation, and you can successfully exhibit your tact.
Choosing Appropriate Graduation Invitations
Promoting your business with a graduation party begins with choosing professional graduation
invitations. If your business, whether it’s the company your work for or your own business, will be
hosting your party, then including their information on the graduation invitation is appropriate.
You might say “Hosted By [company name, logo]” so recipients understand it is a business-oriented
graduation party.
You could also incorporate your company’s colors into the graduation party invitation, choosing
either a formal or casual format. For example, if your company’s colors are navy blue and orange
and your party will be a casual picnic, you might choose a light orange paper with navy blue
lettering.
Using Your New Degree as the Party Theme
If you want to give your party a fun vibe but still promote your business, you could make your
degree your theme. For example, if you just graduated from law school, you might send graduation
invitations with the scales of justice embossed in each corner or centered at the top. At your
party, you might highlight the type of law you plan to pursue, such as criminal law, and
incorporate it into your theme. For example, your appetizer table could be labeled “opening
arguments” and your dessert table labeled “closing arguments.”
If you are planning a career in communications and marketing, consider treating your graduation
invitations as a marketing campaign. You might write up a press release graduation invitation that
details your schooling, future plans, and party details in a compelling way to show guests your
creativity.
However you choose to promote your business through your graduation invitations, as long as you
keep the party atmosphere pleasant and light, you’ll likely attract new business to complement your
new degree.
About The Author
Whether you plan on working for a company or promoting your own business, learn more about how to
choose the perfect graduation invitations and jump start your career with professional graduation
party invitations that will cultivate new clients. (http://www.myexpression.com/)
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