The restaurant marketing plan that you design will be a vital part of your business. This plan will be an outline of the steps you intend to use to make customers interested in your restaurant.
There are tons of different marketing tactics that are available for you to use and you get inundated with many "new" opportunities every week. How do you figure out if you should do a specific marketing activity or not?
The Marketing Mix or The "4 P's" of Marketing is just as important today as it was twenty years ago. Take a second and see how the following marketing tools relate to your overall business plan.
Many small businesses have a natural aversion to marketing. That's understandable because marketing can be intimidating if you don't know what makes marketing work.
if you are a small restaurant business you can createa a restaurant marketing plan that competes. Start by remembering that your small business has some significant advantages over major corporations.